Why would one lipstick video get thousands more views than another lipstick video? Could it be the words “luscious lips” in the title? Why would one sewing video get thousands more views than another? Could it be the words “how to” in the title?
Welcome to the ever growing competition of video marketing on the internet. After you make your video and upload it, you’ll be able to track your number of views. If users like your video, they’ll comment on it, add it to their favorites, and subscribe to your channel or blog. But how can you get your video in front of them so that they know how great it is and do all those actions? Enter the skill of weaving a title for your video.
Take some time to do some keyword research on popular keyword tools such as Wordtracker.com and SEO Book Keyword Suggestion Tool. Both have free tools that can help you find exactly the right words that people are using to find the subject of your video. Keep a spreadsheet of this information for yourself, as it will include keywords that will give you more ideas for future videos.
Now, search your favorite video sharing sites, such as YouTube.com, and look at the search results. Which videos had more views? Which had less views? While it is not solely based on titles, you will notice that there are patterns to what videos in a given keyword search get the most views.
Here are your three tips to writing your video title:
- Use your keywords — If your video is about sushi, make sure it says so in your title.
- Use adjectives to spice it up. If your sushi is easy and delicious, say so in your title. Remember, you have to get someone’s attention with that title.
- Experiment. Not getting views? Go into your video sharing account and edit the video title. Add a “How to” or change the order of the words in your title. See what gets more views.
Besides the title, you will want to pay attention to the description or summary, as the text is what brings in searches at first. Then as your comments, ratings, and other Web2.0 indicators rise, your video will rise to the top of the video search results. Make sure your video is good quality, interesting, and gives your viewers what you promise. Promise it in your title.