The Hidden Values of a Network Marketing Business

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While many distributors get started in network marketing because of the opportunity to make money, there are a number of other benefits that network marketing offers besides money. Often these other reasons are much more compelling than the money itself, but these additional benefits are overlooked and basically forgotten about.

Take time to study the most successful people in business and you will see that they all create their own networks that then lead to success. The creation of these networks results in unlimited income potential through leverage. This leverage then leads to the use of not simply your own efforts and money but the money, time and efforts of others. The impact of these networks on your business leads to exponential growth.

Robert T. Kiyosaki is the renowned author of Rich Dad Poor Dad, the Cash Flow Quadrant and many others, talks about the “hidden values” of a network marketing business in his book “The Business School for People Who Like Helping People”.

While there’s no denying the success and credibility of Robert Kiyosaki, especially when it comes to his ability to build businesses and his ability to acquire wealth, here he writes about the value of network marketing opportunities.

The first value that he discusses is the fact that network marketing offers a “True Equal Opportunity” by allowing far more people access into the B quadrant. As many of you know, entering into a ‘B’ quadrant business can be a very expensive venture. However, Network Marketing is a business that provides access to the ‘B’ quadrant at a much more affordable price.

How many of you have surrounded yourself with friends that will pick you up when you are feeling down? Personally, I don’t know that I could have too many friends that would be willing to do that for me. If you feel the same, then you will enjoy the fact that Robert Kiyosaki, explains that Network Marketing is a great place to find friends that will “Pull You Up and Not Push You Down”.

Network Marketing, also provides an opportunity whereby you are now investing in the same investments the rich Invest In. As Kiyosaki points out in several of his books the rich are able to invest in things that most people simply can’t. While many people may have the desire, the American Securities and exchange Commission also known as the SEC requires that an individual have an annual salary of at least $200,000 a year or $300,000 a year per couple in order to be classified as an ‘accredited investor’ allowing you access to the inner sanctum of investing. As a result he suggests people look into network marketing because of the investment advantages it offers. Those who are successful in MLM can afford to invest in the same things as the very rich.

However, according to Robert T. Kiyosaki the number one reason why you should look at a network marketing company is the education that it provides. There are a number of different skills that you learn in network marketing that have real world value both inside and outside your network marketing business.

So, the next time you are looking at a business opportunity remember that it’s important to look beyond the products and the compensation plan and look into the heart of the company. Is it a company that is interested in educating you? Sometimes it is more important to understand if your sponsor is not only capable of, but interested in training you. Often times people overlook the fact that when joining a new business opportunity you are in essence going into business with your sponsor. Additionally, since you need to learn about the company and their products. You should be asking: What sort of training is provided specifically related to the company and products?

Have you developed your most important business skill?

If not, then network marketing is a great training ground for those interested in improving their sales skills. Robert Kiyosaki, explains that selling is the most important skill of the “B-Quadrant” and that if you can’t sell don’t bother starting your own business. Network Marketing offers you a unique opportunity because not only must you learn how to sell, you must in turn teach others how to sell. Therefore if you are a great salesman, but can’t teach others to sell your chances of success are not very good. However, for those willing to learn how to sell and to further teach others to sell, you will do well.

In discussing “The Value of Leadership”, Robert Kiyosaki quotes his ‘Rich Dad’ who told him: “Money always flows to the leader. If you want more money, simply become more of a leader.” One of the most important values you can get from a network marketing business is leadership training. Leadership is necessary and a requirement for success.

For anyone that has read “Rich Dad, Poor Dad” or “CASHFLOW Quadrant”, you will understand why another value is the “Not Working for Money”. In his books Kiyosaki explains the differences between the four quadrants are explained. E=employee, S= Self-employed or small business owner, B=business owner and I= Investor. With that as a starting point he begins to explain that we should all strive to be in the ‘B’ or the ‘I’ quadrants. Network Marketing is a business model that can take you from the ‘E’ or ‘S’ quadrant to the ‘B’ or ‘I’, where you should be.

How about “Living Your Dreams”? This is one of the most important values of a network marketing business that Kiyosaki points out. For many people, a network marketing opportunity allows them to go after and live their dreams. Dreams are typically much more than monetary and go way beyond material things. For many these dreams include giving to their favorite charity, funding schools, churches and many more. Do NOT be afraid to Dream Big!

As many of you know, I feel that educating yourself is one of the most important things you can do to be successful, not only in network marketing, but in life. With that said, reading Robert Kiyosaki’s book “The Business School For People Who Like Helping People” should be part of your education.

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