I was recently in Ghana, visiting my parents for the holidays. We took a trip to Kumasi, which holds West Read more
Tag: Customer
Unique Customer Perception (UCP)
Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not to be overlooked. We have come Read more
Online Reputation Management – Your Customer Said What About Your Business? Find Out How
If you own a business in today’s modern world, you know that it’s no longer a question of whether you Read more
Small Business Branding – 5 Lessons On How Customer Service Communicates Beyond the Brand
Small business branding is simple when you remember one thing: it’s all about the customer’s experience. Here’s a true story Read more
Home Run Customer Service
How is the customer service at your business? Are your associates well- trained and do they work as a team? Read more
What is Customer Targeting?
Customer targeting is an important part of any branding effort. Here I define customer targeting and demonstrate its place in Read more
Why Is Customer Centric Marketing Important?
The entire idea behind customer centric marketing stems from the fact that only customers make money for your business. Because Read more
Do Whatever It Takes To Satisfy The Customer
The key words here are do whatever it takes. Doing whatever it takes to satisfy the customer can be a Read more
The 3D Sales Process: Meeting Customer Expectations in the 21st Century
Over a hundred years ago, Henry Ford said: “Any customer can have a car any color he wants so long Read more
Emerging Trends In Customer Relationship Management
INTRODUCTION The biggest management challenge in the new millennium of liberalisation and globalization for a business is to serve and Read more
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