Social media is interactive and advertising system which enables you to communicate with others. At the beginning, it was meant to gather people in order to socialize and create communities. In the present it became much more exploited by the business companies.It is a power tool for marketing. It is known the fact that networking through social media can increase your website business traffic.
All types of businesses, especially home based business, are using this powerful tool. It creates targeted traffic which create customers. It maintains the relationship with them.
Even though the internet media is still seen as a not serious way to create clients. This thinking is a big mistake. After several years you might spend a lot of money on marketing in order to reach the competitors social potential media on internet.
The social media websites have changed the global economy. Imagine that with a computer system you can expand your business globally. Even you have a small local business you can reach your targeted customers. There are filters such as geographical area, language and culture. You can make special advertising related only to a particular area or in a particular language.
There are no barriers.
Another important part which social websites are telling is the information about the users. This is the segmentation of the customers. This is done related to their sex, age, interest. This is an important knowledge. It is a big free database with potential customers. You can adapt your business and your product to the behavior of the users.
The most known social media websites are Facebook, Twitter and LinkedIn. The Twitter and LinkedIn are much more business oriented than Facebook. Facebook is for friends aware and presence. I like the fact that I do not have to keep in mind all the birthdays. I just enter to Facebook and here it is.
One of the most powerful tool is to create the fan page. This is like your website in the social website. You can create your targeted clients for your business. It is not enough to create the page. You need to promote it, like you do with your website.
These websites are a big platform for your business. The users which the social websites have are tens of millions, even hundreds of millions. They create the websites in the most spoken languages such as English, French, German, Italian, Portuguese and Spanish.