While managing a blog may not fit every single business strategy, they can be used in such a diverse number of ways that businesses should never overlook the value of having their own blog. Unfortunately, blogs have the reputation of being a time-consuming activity – and they can be, depending on how you decide to run your blog. How often new posts go up is really up to the individual and because of this flexibility, blogging can be very do-able for most businesses. Blog posts, for instance, might only go live when the business has something to announce. Others may decide to post monthly, bi-weekly or twice a week.
Initially, I started blogging back in 2004 in order to help promote our business, with Dave providing the graphics, imagery and ads. Over time, my passion for blogging grew exponentially; the simple act of sharing information that has a very good chance of influencing positive change in the world… That is an incredible feeling! When I see the stats showing me that people around the world are finding our blogs, it really feeds my soul – it is like a jolt of coffee for me. I get all jazzed up and inspired and want to do more, and more and more.
I’ve studied marketing for some time in business management classes, forums and communication boards or groups, online radio shows, blogs and every book I could get my hands on from 1994-2012. I have discovered that there are a lot of techniques and tools involved in effectively managing a blog.
Most blog service providers like Blogspot or WordPress will allow the owner to create unique images and design, making the blog more distinctive. Once we decided the theme of our business and desired reputation, we were able to then choose the colors, graphics, text and imagery that will reflect that our business.
I learned in marketing classes that the business needs to be instantly recognizable, so that is why our pages on social media (LinkedIn, Facebook, Twitter, etc.), Blog and Website have similar themes. We use nature imagery and colors (blue, green, brown). At the same time it is important to keep each site slightly different so that you are targeting that particular audience directly. It is an interesting challenge for sure. Luckily I have my graphic and web savvy husband to create just the right look for us.
Everything we do cross references to everything else. For instance: The Brummet’s Conscious Discussions Blog has links to our social media outlets, author page on amazon, Dave’s drum studio, our music blog and to our website. It also has several pages that people can find by clicking the tabs just below the header. A Media Page (offers links to recent media appearances), a page for product reviews and the ‘about us’ page can be found there. We also put together a special page for the local area, connecting volunteers with opportunities for new experiences. Similarly the BrummetMedia.ca website links to our social media, blogs, etc. Every blog post has little social networking “share” buttons, so I always utilize those as well. I’ll post on social media and social media groups to invite submissions, highlight special appearances, or to create awareness about an event.
These days I spend a lot less time blogging than I ever have – by choice. In the beginning I was probably doing about 10 hours a week working on the behind the scenes activities from dealing with queries to writing, scheduling and uploading daily posts, searching for content or writing it. These days I spend a few days per month, scheduling posts often months in advance, and then drop in once every few days as needed to manage comments, check out the stats, etc.
To see what we have done, check out our two blogs:
Brummet’s Conscious Discussions Blog’s topics center on promoting conscious, green, proactive and positive lifestyle. We hope to inspire our readers, helping them realize the value of their efforts to make the world a better place. We offer networking opportunities in the form of publishing submitted articles, poems, announcements and resources or our product review services. http://ConsciousDiscussions.blogspot.com
Dave and I also have a second blog for drummers and percussionists: https://DrumItWithBrummet.blogspot.com where readers will find quotes, articles, interviews, product reviews, amusing stories, memes and more.