In the modern world, mobile technology and its applications are being aggressively adopted by all and sundry. Of all the mobile applications, text messaging is the most basic and important one, which the mobile users can’t do without. Being aware of this popular option for communication, many businesses have already started taking advantage of text messaging for their marketing activities. Its cost effective nature and high reach is a boon for small businesses, which cannot afford high budgeted promotional strategies. Here, let us learn some of the advantages of text message marketing to the small businesses.
Reaches potential customers directly
Mobile phone is being considered as one of the basic necessities of life by many people today. It is must carry for almost everyone. Small business owners can precisely send messages to mobile phones of specific groups or subgroups in the local area which they serve. They can be rest assured knowing that their messages will reach their potential customers irrespective of the environment, time and location. Since, small businesses do not have large labor or infrastructure to communicate with every customer, this application is very important for them.
Provides brand awareness
Extravagant advertising to promote their brand is definitely not a cup of tea for businesses. In such cases, sending bulk messages to all sections of people describing the brand will for sure be the best strategy in spreading awareness in a very cost effective manner. Text messages can be delivered virtually immediately to a large number of people. No other marketing method has this ability by sending the details right into the potential customers’ pockets. Using this messaging, businesses can get instant and continuous recognition of their brand.
Easy business promotions
Text messaging is simple in nature and has high reach. Due to its simplicity, the communication is precise and up to the point without any gimcracks. This makes text messaging a right tool for small business promotion. Small businesses can use mobile text marketing for a wide range of purposes such as new product launches or arrivals, one day specials, special events, or anything else than can promote their brand in the market.
Encourages repeat sales
Sales are the life givers of small businesses. Without sales, it is difficult for a small business to survive in this competitive world. Since small businesses are not equipped with huge capital, aggressive marketing of their goods is a difficult task, resulting in decreased sales. Small businesses can treat their subscribers and already existing customers as an exclusive group by sending special offers and regular updates on products or services. This increases loyalty and encourages repeated purchases.
Increases customer loyalty
Acquiring a customer is a difficult task, maintaining an existing one is even more difficult. Holding on to customers is the biggest challenge for any business for that matter. However large companies can manage it by various means, but the problem aggravates in small businesses, where losing even a single customer can impact on the entire business. By sending regular updates including offers, discounts and others using text messages, small businesses can maintain a regular personal communication with their customers, which increases loyalty among them.
Text messaging can be considered a reliable option as more than 90 percent of all text messages are read by the recipients. Various statistics prove that text messaging plays a vital role in generating profits for a company. Small businesses cannot experiment with other marketing methods such as billboard advertising, distribution of flyers, advertising in TV or radio, whose results cannot be measured.
For one reason if the small businesses are bound to rely on text message marketing, then it would definitely be its low costs. Text messaging demands low investment but generates significant profits. Text message enables wide reach, direct communication, aggressive and repeated promotions, customer acquisition and retention at very low rates which otherwise would require huge budget allocations.
A business without communication is just impossible. In this context, low capital firms can blindly rely on text message marketing that spreads the word generating huge returns on investments.