Are you hiding behind your computer and thinking you can grow your business that way? Is that part of your comfort zone because you don’t really know where to go and what to do when you get there – when it comes to marketing your products and services?
I am always telling my clients that they need to get ‘out there’. Easily said, I know. What I have learned, though, is that they just don’t know where and how. Here are some key tips for you – so you can develop the KLT fact (know, like and trust). People do business with people they know, like and trust.
Get a business card and carry them with you at all times. It is unbelievable to me how many women entrepreneurs I meet, out and about, who don’t have a business card with them. Come on! Get a professional business card – and be sure to use the ‘real estate’ on the back of it, too – and have them with you at all times – in the car, in your purse – in all places. It is ‘client attractive’ to make it easy for people to connect with you.
Create, and send, a weekly ezine (newsletter) and be consistent about it – You know, by now, that my ezine comes out every Thursday at 2:00 p.m. EST – and when it doesn’t, I get e-mails from people asking if they have been dropped from my list because they didn’t get it on any one occasion. People come to expect it – especially because there is always good, solid content which is helpful to them in growing their business and become a wealthy woman leader. They come to know me and what I have to offer. What about you?
Create a ‘free gift’ and have it available on your website. One way to ‘get out there’ and get known, is to be driving traffic to your website on a regular basis – through your business card, your ezine, a public speaking event, a radio interview, etc. Get people to your website so you can grow your list – and be sure to offer a free gift (a report, a CD, etc.) that has great content for your prospects.
Get booked for interviews on radio and TV. Many, many people listen to blog talk radio these days – there is a lot to learn from the various experts who are being interviewed. You need to be one of them. Just Google ‘blog talk radio’ – find the category that fits with the work you do – listen to a few of the shows to ensure you have synergy with the host and determine that you can bring value to that person’s show – and make contact. Get talking!
Public Speaking. We’ve talked about this before – as an entrepreneur who wants to grow their business and make more money, you’ve got to get out on various stages – to create awareness about who you are and what you have to offer. Create a signature speech, create a list of the stages you want to be on – and get going.
Volunteer. I totally believe in the universal principle of giving back – volunteer your time or services to an organization that aligns with your values. As a new entrepreneur, don’t ‘sign up for life’ – but, rather, manage your time and energy so that you can have a ‘presence’, give something of value, and still have plenty of time to be working ‘on’ your business.
Pick up the phone! Yup – that’s what I said: pick up the phone! I often surprise clients, on a Friday afternoon, when I randomly choose a name and call them just to chat and see how they are doing. Or I call someone with whom I have developed an e-mail or social media relationship, and make arrangements for a coffee date – taking it to the next level. Get out there.
There are many ways to grow your business, whether you are a ‘start up’ or a seasoned entrepreneur, but it does mean stepping out and away from your computer. I totally believe in the personal touch and ‘getting to know’ people. You’ve got to get out there – and in a big way.