Your brand matters. After all, your brand is WHO you are, WHAT you do, and WHY you do it. Remember Read more
Category: Business
What Brand of Art Supplies Should I Use?
I get this question all the time from my students as well as professional artists. If you delve into the Read more
Lessons From A Tide Brand Manager – The Brand Positioning Strategy Worksheet
We have been sharing some learning from Procter & Gamble based on my 23 years building brands and businesses with Read more
How Graphic Design Can Bring Benefits to Your Brand
Online marketing, if not understood, can be frustrating. A company, no matter how small, needs four things. One, someone good Read more
Creating a Brand Identity As an Independent Consultant
Creating a brand identity is an important part of the process of establishing any business. A brand identity creates loyalty, Read more
Is the USP Dead? New Branding and Positioning Idea to Make Your Brand Stand Out in the Marketplace
When most people think about branding, they think of USPs or unique selling propositions. Let me just say that the Read more
What’s Brewing In Digital Advertising Folks? Top 5 Trends to Look Forward to in 2018
There’s no doubt that the digital marketing revolution is moving forward and becoming better everyday. With continuous innovation of advertising Read more
What Is The Importance of Digital Marketing for Branding?
It has a high significance in branding as it gives recognition to your brand. It also enables the digital presence Read more
Online Branding for Musicians How to – Why Branding Your Band Is Essential
Before I begin writing this article, I’d like to say that most artists and musicians are sometimes intimidated with the Read more
How To Choose A Brand Name
One of the first challenges every marketer faces when launching a new brand is choosing a name for it. Naming Read more